Adapt WorldWide

CASE STUDY: rebrand for Adapt Worldwide, a digital marketing agency.

Challenge

After a strategic shift to keep Adapt separate from Welocalize, a rebrand was necessary to help the digital marketing agency stay relevant to existing audiences and build upon and engage with new audiences. Here’s a snapshot of the old site.

Discovery

In collaboration with the digital marketing team at Adapt, we drew inspiration from bold, graphics to play well alongside the logo mark.

And put together moodboards with illustrations, collage, and pattern to bring in dimension and help keep assets fresh.

Solution

We revitalized typefaces and brought in a new palette with the right balance of neutral and pop tones.

And simplified the logo which brought more clarity and contrast on mobile.

Solution

Collaborating with the development agency, sales team, IT, and the digital marketing team, we produced a considerably better performing site.

Solution

Collage imagery brought a fresh perspective to
landing pages and case studies.

Solution

We designed a proprietary icon library to represent each service line.